Building Creative Marketers Using Real-World Experiences
DECA members and Advertising students Gwendolyn Learo and Peer Riatti are seen with Al Leistikow, executive director of the Little Elm Area Food Bank and Pat Robbins, LEISD director for Communication Services and Community Relations. Gwen and Peer have been working on a major Marketing plan for the food bank. The junior students presented the plan to Leistikow and Robbins during their class Friday. The Creative Marketing Project is a complete review and redesign of the Marketing plan for the annual Little Elm food drive. Peer and Gwendolyn were instrumental in this year's food drive promotion for the District. They will present the results of their research, which includes an analysis of this year's plan and time lines at the Texas DECA district competition next Saturday. As juniors, Gwen and Peer plan to run the food drive again next year and start a mentoring program to pass their experience on to upcoming DECA members. Students, teachers, and parents pulled their resources together and managed to collect more than 24,000 pounds of food. The goal next year is to surpass that amount by 28,000 pounds!
Little Elm High School will be fielding its largest DECA team ever this year with more than 70 students registered. DECA and Marketing are part of the Career and Technology Education program at Little Elm High School and are preparing our students for success in college, business, and all future endeavors.